BWS 13.09.17 report: What a Blog Needs, with Kerry Clare


A blogger since 2000, Kerry Clare‘s debut novel, Mitzi Bytes, was published in March. In her blog, she writes about books and reading at At our September event, Kerry shared with us her journey from blog to book and gave some great pointers on what a blog needs to become successful.

If you’re thinking of starting a blog or have already begun the journey, here are Kerry’s thoughts on what a blog needs:

Give your blog space to grow and room to wander

If you’re starting a blog and you don’t know what you’re doing, that’s perfect! The best way to figure out your blog is to write your way towards the answers. Don’t get hung up on perfection—a blog is by nature raw and unpolished. Just keep writing one post after another, and don’t stop.

Write like nobody is reading

This is the easiest rule ever, because so often nobody is reading. It means that you are free to do away with self-consciousness and indulge your own fascinations and preoccupations. This freedom gives you the opportunity to create the kind of authenticity that will engage readers. Remember that metrics, comments and social media responses are fickle things and that you should gauge your success by what you can control—the quality of your ideas, your writing, your storytelling and how they improve over time.

Make sure that your blog delivers a profit

This is not the same as monetizing your blog; although, if you can figure out how to do so without compromising your work, then congratulations! But for the rest of us, it’s important to determine other ways for our work to pay off—Does your blog teach you things? Will it help your writing to improve? Does it challenge you and encourage you to get out into the world? All these questions are useful to help you find a way to make your blog serve you better.

If it’s not working, change it

Blogging should never be a chore. If you’re finding your enthusiasm lagging, if you anticipate writing blog posts with dread, then you need to switch up your routine. Don’t be afraid to change your focus. A blog needs space to grow and room to wander. If you’re finding the journey unsatisfying, then don’t be afraid to quit; blogging is not for everyone, and a blog doesn’t have to be forever.

Don’t blog to get somewhere, blog to be somewhere

From post to post, blogging will inevitably take you places—perhaps out into the world in pursuit of adventures to write about, and, if you’re lucky and keep at it, to professional and creative opportunities. While each of these is an excellent endeavour, the very best reason to blog is to create something artful, creative and interesting. Blogging is about immediacy, noticing what’s going on around you, and being in the moment. Always remember that a blog is a work in progress, just like life.

This year is the eighth anniversary of Brockton Writers Series! We’ll celebrate this milestone at our next event with fun surprises and a new panel of authors to inspire your senses. Guest speaker Heidi Reimer will discuss How to Write a Book in Ten Years and fellow authors Dorothy Ellen Palmer, Jia Quing Wilson-Yang, Puneet Dutt, and Spencer Butt will perform readings. In the following weeks, watch our space for special, anniversary-themed blogs and to learn more about how you can join in the fun!  

Mark your calendars for an event not to be missed on November 8, 2017, 6:30pm, at Glad Day Bookshop, 499 Church St., Toronto!


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